Holidays in Morocco: cities to prioritize and cities to avoid

Marrakech: The Pearl of the South

Marrakech, nicknamed the “Ochre City,” is a must-visit destination. With its medina listed as a UNESCO World Heritage Site, its lively souks, and lush gardens such as the Majorelle Garden, it offers a unique experience. Culture and history lovers will enjoy visiting the majestic Koutoubia Mosque and the sumptuous Bahia Palace, rich in architectural details. Don’t miss a stroll through the Gueliz district either, where modernity and tradition coexist harmoniously. Finally, for the more adventurous, the Atlas Mountains offer hiking opportunities and unforgettable panoramas.

Fez: Spiritual capital

Fez is an authentic city that draws visitors in with its mystical atmosphere. Its medina, one of the largest and oldest in the world, is full of labyrinthine alleyways where artisans, merchants, and students from the famous Al Quaraouiyine University—the oldest university in the world still in operation—mingle. In addition to discovering its traditional craftsmanship, such as pottery and the Chouara tanneries, take the time to visit museums and historic monuments that trace the evolution of Moroccan culture.

Chefchaouen: The Blue City

Nestled in the Rif Mountains, Chefchaouen is a real postcard come to life. Its blue-and-white painted streets offer a picturesque and soothing setting, perfect for relaxing. For nature lovers, the region is full of hiking trails leading to waterfalls and spectacular viewpoints. Enjoy the friendly atmosphere of its lively squares as well, and try local specialties such as mountain cheese.

Essaouira: A seaside escape

Essaouira, formerly Mogador, is a coastal city that blends culture, nature, and relaxation. Its medina, listed as a UNESCO World Heritage Site, is a pleasant place to stroll, with its ramparts and European-influenced architecture shaped by colonial history. On the nature side, Essaouira Beach is a popular spot for water sports enthusiasts, especially kitesurfing. Don’t miss a visit to the fishing port, and enjoy a meal of fresh fish and seafood in one of the many local restaurants.

Ouarzazate: Gateway to the desert

If you dream of deserts and kasbahs, Ouarzazate is a must. The city is an ideal starting point for excursions to the dunes of Merzouga or the Dadès Gorges. Explore Atlas Studios, where famous films and series such as Game of Thrones were shot. History lovers will enjoy visiting the Taourirt Kasbah, an architectural gem that reflects the region’s rich past.

Cities to avoid or visit with caution

Casablanca: Too urban

Although Casablanca is Morocco’s economic powerhouse, it is often seen as less appealing for tourists. If you decide to stop there, the Hassan II Mosque remains an architectural wonder not to be missed. However, the rest of the city is mostly modern, with few attractions for travelers seeking authenticity. It can still suit those looking for a dynamic urban atmosphere.

Tangier: Mixed atmosphere

Tangier, although rich in history and strategically located, may disappoint some visitors due to an atmosphere that can feel overly touristy. However, its legendary port and café-lined streets evoke its cosmopolitan past. Culture lovers can visit the Kasbah Museum and soak up the city’s literary heritage, which inspired writers such as Paul Bowles and Tennessee Williams.

Agadir: A seaside resort lacking authenticity

Agadir is known for its beaches, but it is often criticized for its lack of authenticity. Rebuilt after an earthquake, the city lacks traditional Moroccan charm. However, it is appreciated by families and all-inclusive holidaymakers for its modern infrastructure. If you’re looking for a more typical seaside experience, Essaouira is a better alternative.